360i CEO Sarah Hofstetter is not your typical ‘ad man.’
When 360i, the ad agency I run, won Oscar Mayer’s business in 2010, I politely declined their invitation to sample products from their new portfolio. It’s not that I wasn’t interested—I had spent countless hours trying to win the hot dog maker’s business—but my faith simply prohibited it.
I’ve been keeping kosher and observing the Jewish Sabbath my entire life, along with striving to stick to the other 611 commandments of the Torah. This has meant resisting the temptations of McDonald’s as a child, fending off rebellious friends trying to get me to sneak out with them on Friday nights, and attempting to find the only kosher establishment in Tokyo (yes, it does exist, and yes, they have sushi, not bagels and lox).
The words of this author reflect his/her own opinions and do not necessarily represent the official position of the Orthodox Union.