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A successful membership drive is like a good smorgasbord – there must be options. Allowing for different points of entry is sure to make your membership accessible to people who are on the fence about joining.
I’d like to share with you what I feel is an appropriate break down of membership options. Of course each community operates with its own standards and quirks.
#1 – Family Annual Membership – married couple with or without children
- Over 35 – XXXX
- Under 35 – XXX
Includes 2 Seats for the High Holidays
Up to 4 additional Member seats may be purchased @ xxx per seat
#2 – Individual Annual Membership: For an unmarried person
- Over 35 – XXXX (note: made this amount $300 lower than the over 35 in the last category)
- Under 35 – XXX (note: made this $150 lower than the under 35 of the last category)
Includes 1 Member seat for the High Holidays
Up to 2 additional Member seats may be purchased @ xxx per seat[The next two membership options are secondary memberships and therefore it would be best practice to put a line above it, separating it from the above two options]
#3 – Associate Annual Membership: For families and individuals affiliated with another institution who wish to support and officially affiliate with YYY as well.
No High Holiday seats included – XXX
Up to 2 associate seats may be purchased @ xxx per seat [Note: Made this slightly higher than the full family membership additional seats]
#4 – Individual Student Annual Membership: A single person who is a full time student in a vocational or degree program
Includes 1 High Holiday seat – $XXX [Note: Make this very affordable]
Wishing you success,
Rabbi Shlomo Einhorn