The Nachum Segal Network (www.nachumsegal.com) announced today that it will air its first-ever “Kosher Halftime Show” during Super Bowl XLVIII, the February 2 showdown between the Denver Broncos and Seattle Seahawks at MetLife Stadium in East Rutherford, NJ.
Sure to become a game day institution, the 20-minute online experience will feature a performance by the “King of Shlock” Lenny Solomon and a band assembled from the hottest musical talent on the Jewish music scene, including Avromie Weisberger, Jonathan Rimberg, Ari Boiangiu, and Ethan Bill.
“The halftime show is a key component of the big game, and the NFL consistently brings the biggest names in contemporary music to play on the main stage. The only issue is that those acts often don’t appeal to the Jewish crowd,” said Nachum Segal.
“We are proud to be providing a quality, kosher alternative that will entertain Jewish audiences and maintain a family-oriented vibe even during halftime.”
Sponsored by Cedar Market in Teaneck, NJ, Empire Kosher Party and Buffalo Wings and Chicken Nuggets, and the Orthodox Union, NSN’s “Kosher Halftime Show” will showcase Shlock Rock favorites and famous original Lenny Solomon songs handpicked by Nachum and Lenny.
“The Orthodox Union is delighted to be a co-sponsor of the Nachum Segal Network’s half-time show,” declared Rabbi Steven Weil, OU Executive Vice President. “We work closely with the Nachum Segal Network, and Lenny Solomon and Shlock Rock trace their roots back to NCSY, the international youth movement of the Orthodox Union. The Super Bowl half-time shows seem to get more over the top each passing year and those who believe in entertainment that the whole family can share need an alternative. They have it with Nachum’s half-time show.”
“We are choosing the songs that we believe will make the greatest impact in the short amount of time we have to work with. We want to make sure that the positive energy and musical intensity that we feel will burst off the screen and right into your living room,” added Lenny Solomon.
“Shlock Rock is honored to be the act kicking off this NSN tradition, and we are grateful for the opportunity to once again prove that there is no set time and place for Jewish pride – we should feel it at all times and should integrate into all ‘real world’ activities.”
The program will also include a few surprises, including Nachum’s special take on Super Bowl commercials.
On game day, the Nachum Segal Network will stream the “Kosher Halftime Show” directly from its website, www.nachumsegal.com.
Following the game, the program will be available on demand via the NSN website, YouTube channel (“NachumSegalNet”) and Facebook page (“Jewish Radio World with Nachum Segal”).