OU PASSOVER Guide For 2012 Now Available

12 Mar 2012


With the OU Guide to Passover for 2012/5772, preparations and observance of the holiday can be worry-free, enjoyable and more meaningful than ever. The well-known and highly sought-after Passover Guide is a special issue of Jewish Action, the family magazine of the Orthodox Union.

Passover is observed Friday night, April 6 through Saturday night, April 14.

Rabbi Nachum Rabinowitz, Editor of the OU Guide to Passover and Senior Rabbinic Coordinator for OU Kosher, stated, “In addition to its regular features, this year’s OU Guide to Passover highlights the wealth of up-to-date information available via the OU’s multiple streams of electronic media. OU Kosher is the leader in kashrut and kashrut technology.”

The OU Guide serves as Most Valuable Player of the Passover season, from new and interesting features addressing commonly asked questions fielded through the social media, to the extensive lists of food and other products that are certified Kosher for Passover by the OU. OU Kosher certified products for Passover can also be found using the new free OU Kosher phone App, for iPhones, iPads, iPod Touch, and Androids.

“Post, Tweeted, Asked and Answered” addresses a sample of questions that members of the public have recently asked OU Kosher on Facebook (www.facebook.com/OUKosher) and Twitter (www.twitter.com/#!/OUKosher). The wide range of topics includes where to check for chametz (leaven); liqueurs and beverages; the status of unopened products purchased before Passover; and health concerns.

“Passover Info Online” explores a veritable treasure trove of information regarding kosher generally, and Passover specifically, written by the expert rabbinical coordinators of OU Kosher. With bright, colorful illustrations, the guide also includes “Orchestrating a Successful Seder” by Rabbi Cary A. Friedman; “A Labor of Love – A Wine Maker’s Notebook” by Rabbi Yaacov Drew.

The heart of The Guide has two basic lists: one with items that must have an OU-P appear on the label, such as baking mixes, baked products, beverages, candy, condiments, dairy products, matzah products, meat and poultry, olive oil, snack food, wine and liqueurs; and list with items that do not need a special Passover certification, such as aluminum foil, candles, cleansers, and paper goods, in which the regular OU symbol is sufficient for year-round use.

The Guide also discusses halachot (laws) of dealing with the sick, elderly, and small children; frequently asked questions on Passover; a guide to preparing for Passover, including a guide to the Passover seder; Passover recipe substitutes; and a primer on koshering common items around the house.

The Guide, with a press run of more than 60,000 copies, will be available at major supermarket chains nation-wide and at many smaller kosher supermarkets as well. Yeshiva/day schools and OU synagogues have also received copies of the Guide, and it will be directly available through the mail to all OU members and Jewish Action subscribers. Individual copies can be ordered for $3.50 on the OU Passover website, www.ou.org/passover-guide.

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