OU EXPERT, RABBI MOSHE ELEFANT, TO BE FEATURED SPEAKER AT FOCUS ON THE FUTURE CONFERENCE FOR DIETARY SUPPLEMENT AND HEALTHY FOOD INDUSTRY IN ARIZONA, JANUARY 31
Rabbi Moshe Elefant, Chief Operating Officer of OU Kosher, will be a featured speaker at the Fifth Annual Focus on the Future Executive Conference for the dietary supplement and healthy food industry, to be held January 30-February 2 in Scottsdale, AZ.
The exclusive event draws some 200 top executives from the industry for high-level and interactive seminars and exclusive networking events. OU Kosher, the world’s largest and best known kosher certification agency, certifies many companies in the field and is well-experienced in the operations of the industry and the special requirements and challenges involved in the process of producing a kosher product. The famed OU symbol appears on more than 400,000 products manufactured in 80 countries around the globe.
Rabbi Elefant will give a “special presentation,” according to the conference program, on Wednesday, January 31 on “Using Kosher Certification to Open New Markets and Increase Sales.” Other sessions on the program include “Consumer Attitudes and Behaviors Towards Food and Health,” “What Consumers Say, What Consumers Do,” “Financial Performance of the Functional Food Sector,” and “Trends in Consumer Food Habits and Behaviors.”
]According to Rabbi Elefant, “Clearly, in addition to other subjects to be covered, conference participants are deeply interested in sales, marketing and company performance. I will be prepared to inform them that the kosher market is expanding by 15 percent annually with new products continually being introduced; that not only the Jewish community but lactose intolerant individuals, Muslims and Seventh Day Adventists, and consumers looking for a quality product are adherents of kosher food; and that the OU label brings with it recognition and increased sales worldwide for products it certifies. I will assure them that the OU’s experts work closely with company personnel, in whatever industry is involved, to face the challenges of certification, and that the investment in becoming kosher, particularly OU Kosher, is one of the soundest business decisions they can ever make.”
]He noted that the high-level audience, featuring many CEO’s, are the executives who can make the decision to pursue kosher certification. In meetings with them, Rabbi Elefant will discuss how to get the process underway, how long it should take, and what to expect when the famed OU symbol appears on their products.