FOUNDER’S STORY: REACHING MILLENNIALS
MY TZEDAKAH FUND
After working in Jewish nonprofits for 10 years, Carly Friedman, 32, recognized a problem: Charities were not targeting her generation—millennials. At the same time, as charities focus mainly on big donors, these nonprofits lose out on small, recurring revenue streams. My Tzedakah Fund covers all the bases: automated monthly giving, which keeps givers involved and creates stability for charities, and built-in social incentives that gamify the giving process, which appeals to millennials. Just as Carly launched her platform, she was accepted into Impact Accelerator. “It was tremendously helpful,” she said. “The mentors went above and beyond for us, providing invaluable advice and solidifying our direction. I don’t know where we’d be without Impact Accelerator.”