June 24, 2004

They’re Scrumptious and Now They’re Kosher:
Tastykake Popular Snack Cakes Receive Prestigious OU Certification

They are mouth-watering, scrumptious, soft and delicious. Now, they are OU Kosher, too.

The Orthodox Union and the Philadelphia-based Tasty Baking Company announced today that the company’s signature Tastykake products are now certified kosher by the Orthodox Union, and carry the famed symbol. This designation will enable a product line that is perfect for breakfast, school lunches, birthday parties, bar and bat mitzvahs, picnics, and after-school snacks, to be eaten by those who insist on the highest level of kosher certification.

The Orthodox Union, with its familiar symbol, is the world’s largest kosher certification agency, certifying more than 275,000 products produced in nearly 6,000 plants located in 68 countries around the world.

The announcement of certification was made jointly by Rabbi Menachem Genack, Rabbinic Administrator of the OU Kosher Division, and by Charlie Pizzi, president and CEO of Tasty Baking Company.

The two organizations also announced that Tasty Baking Company will make donations of its newly certified products to Jewish charities in its marketing area. Tastykake is currently available in Pennsylvania, New Jersey, Maryland, Delaware, Northern Virginia and Ohio.

"The kosher marketplace has expanded to such a degree that manufacturers welcome the opportunity to receive OU certification and are willing to make the investment necessary to meet the OU's demanding standards,” said Rabbi Genack. “We are very proud to welcome Tastykake to the steadily growing list of products that carry the OU symbol.”

Tasty Baking Company’s OU certified products include over 100 varieties of Krimpets (light and fluffy cakes), Cupcakes, Kandy Kakes, Juniors, Kreamies, Pies, Premium and Mini-Donuts, Snak Bars, Honey Buns and Kookies.

Celebrating its 90th anniversary this year, the Tastykake brand has always been synonymous with quality, freshness and taste.

“The OU designation is clearly the most coveted of the kosher certifications available in the United States, and we at Tasty Baking Company are thrilled to display this prestigious OU symbol on our packaging,” said Pizzi. “This means that all consumers can enjoy our fabulous products, and have confidence that they’re baked under the most strict adherence to Jewish kosher law.”

In line with the Jewish concept of tzedakah, or charity, Tasty Baking Company has announced it will donate Tastykake products to local Jewish poverty organizations and food banks, to Jewish summer camps and to Jewish Community Associations in the areas they serve.

“We are delighted that Tasty Baking Company has agreed to make contributions of Tastykakes to organizations which can direct their products to people in need,” said Rabbi Genack. “There is nothing that can brighten a day better than delicious pastries, particularly if they can be eaten with the greatest confidence by those who keep kosher,” he added.

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The Orthodox Union, now in its second century of service to the Jewish community of North America and beyond, is a world leader in community and synagogue services, adult education, youth work through NCSY, political action through the IPA, and advocacy for persons with disabilities through Yachad and Our Way. Its kosher supervision label, the , is the world’s most recognized kosher symbol and can be found on over 275,000 products manufactured in 68 countries around the globe.

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Tasty Baking Company, (TBC: NYSE), founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country’s leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake brand name. For more information on Tasty Baking Company, visit www.tastykake.com. In addition, consumers can send Tastykake products throughout the United States from the company website or by calling 1-800-33-TASTY

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Orthodox Union Department of Communications and Marketing David Olivestone Director Stephen Steiner Director of Public Relations Main Office: 11 Broadway, New York, NY 10004 Phone: 212.613.8318 Fax: 212-613-0763 E-mail: steiners@ou.org  |  media@ou.org

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