September 28, 2004

Makes A Great Snack Anytime:
Maccabeans Legendary Jelly Beans are Certified OU Kosher and Pareve

Maccabeans LLC announced today that it has launched Maccabeans Legendary Jelly Beans in ten rainbow flavors. Certified kosher by the Orthodox Union, these jelly beans are pareve, which means they are neither meat nor dairy. Many jelly bean brands are dairy and therefore for Jews who keep kosher and wish to have a sweet treat after a meat meal, they are off limits. But not Maccabeans jelly beans. Due to their OU pareve certification, they are a great treat for anytime with any meal.

Maccabeans were introduced at Kosherfest 2002, where the product was awarded “Best New Product Name” in the New Product Competition. In June, 2004 Maccabeans were included in a selection of the “Sweet 16” top products at the All Candy Expo in Chicago.

However, it is only since May of this year that Maccabeans have only been available through retail outlets. Since that time, the product has been gaining national distribution. In Baltimore, Maccabeans are available at Giant Food, Pern’s, Jacob’s Ladder, A to Z, The Candy Store, and Goldberg’s. In New York, Supersol, Brach’s, Shoprite, and Kosher Palace are selling them, as are Belden’s in Houston, and Glick’s in Florida. Susan Sklar, company president, expects Maccabeans to be widely available through major chains and at smaller candy and gift stores for the Hanukkah holiday season.

Maccabeans are available in two convenient sizes. The 8.5 stand-up foil bag, with resealable zipper, is well suited to grocery, specialty stores, gift baskets, and synagogue Judaica shops. The 2.0 ounce mini size lends itself well to gift baskets and is also a great item for delis, candy stores and counter tops everywhere, Ms. Sklar declared.

Suggested retail price points are $2.99-3.49 for the 8.5 ounce package and $0.99 for the 2.0 ounce minibag.

For more information contact: Susan Sklar at (410) 561-2118 or e-mail her at susan@maccabeans.com.

Maccabeans Legendary Jelly Beans are a small and convenient pareve snack for anytime.

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The Orthodox Union, now in its second century of service to the Jewish community of North America and beyond, is a world leader in community and synagogue services, adult education, youth work through NCSY, political action through the IPA, and advocacy for persons with disabilities through Yachad and Our Way. Its kosher supervision label, the , is the world’s most recognized kosher symbol and can be found on over 275,000 products manufactured in 68 countries around the globe.

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