Sweet Breath Announces Recent OU Certification

March 30, 2011

SWEET BREATH® ANNOUNCES RECENT OU KOSHER CERTIFICATION

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TPR Holdings LLC, a New York City-based investor and operator in the consumer products industry, announced today that their newly acquired brand, Sweet Breath®, a leader in the breath freshener and oral care category, attained kosher certification through the Orthodox Union (OU).

Sweet Breath® has redefined its place in the breath freshening category with the variety and quality that the brand offers. With three different delivery systems and three flavor options, Sweet Breath® satisfies every customer. TPR Holdings, the owners of the Sweet Breath® brand, sought the most recognized and trusted source for its kosher certification – and that meant the Orthodox Union. TPR President, Brian Robinson explained, “We went to the OU for our kosher certification because it is the trademark that all of our retailers and customers automatically accept as the gold standard seal of approval of kosher status.”

By being OU certified, Sweet Breath® is able to hold its formula to the highest standards and offer this superior product to the broadest audience. “We knew that we would be missing a large opportunity in the market if we were not able to offer Sweet Breath® to the kosher community. We felt that the OU was the best choice for our kosher certification because it would give our target customers absolute confidence in the quality of our brand,” stated Sweet Breath® brand manager, Hilary LaRiche.

“We are pleased that Sweet Breath® has attained OU certification for their renowned oral care products,” said Rabbi Eliyahu Safran, OU Kosher’s Vice President of Communications and Marketing. “We welcome TPR Holdings and their Sweet Breath® products to the ever-growing kosher market place, where kosher consumers are on the look-out for more OU certified high quality oral care products,” Rabbi Safran added.

All Sweet Breath® products TPR manufactures will now be OU certified so kosher customers are assured that whether they choose the Drops, Sprays or Mists in either Peppermint, Spearmint or Cinnamon, their favorite variety holds the accreditation they require. As Sweet Breath® continues to expand its product selection each newly launched item will maintain the OU kosher certification.

About Sweet Breath®

For over 30 years, with over one billion units sold, Sweet Breath® has been a highly recognized name in the breath freshener category. The portable and easy to use Sweet Breath® dispensers instantly kill germs and freshen breath. All Sweet Breath® products are fat and sugar free. Sweet Breath® has three unique delivery systems for instant fresh breath: drops, sprays and micro mists. Each system is equally concentrated with over one hundred uses per bottle.
www.sweetbreath.com
1.877.673.9777

About TPR Holdings LLC

TPR Holdings LLC (TPR) is a New York City-based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in health, beauty and wellness categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR recently acquired oral care brand Sweet Breath which has sold over 1 billion units since inception as well as Trilogy Fragrances, a developer and manufacturer of natural and organic fragrances for the personal care industry. For more information please visit www.tprholdings.com.

About the Orthodox Union

The Orthodox Union, now in its second century of service to the Jewish community of North America and beyond, represents the fastest growing segment in Jewish life. The OU is a world leader in community and synagogue services, adult education, youth work through NCSY | Jewish Youth Leadership, political action through the IPA (Institute of Public Affairs) | Jewish Political Affairs, and advocacy for persons with disabilities through Yachad | Jewish Disabilities Integration and Our Way. Its kosher certification label is the world’s most recognized kosher symbol and can be found on over 500,000 products manufactured in 90 countries around the globe.

OU | World’s Largest Jewish Resource