{"id":13454,"date":"2011-02-16T16:00:07","date_gmt":"2011-02-16T16:00:07","guid":{"rendered":"http:\/\/production.ou.org\/life\/other\/the_joseph_prototype_justin_biebers_jewish_manager_scooter_braun\/"},"modified":"2015-10-08T09:04:17","modified_gmt":"2015-10-08T14:04:17","slug":"the_joseph_prototype_justin_biebers_jewish_manager_scooter_braun","status":"publish","type":"post","link":"https:\/\/www.ou.org\/life\/arts-media\/the_joseph_prototype_justin_biebers_jewish_manager_scooter_braun\/","title":{"rendered":"The Joseph Prototype; Justin Bieber’s Jewish Manager, Scooter Braun"},"content":{"rendered":"

When the Orthodox Union<\/a> was approached with an invitation to interview Justin Bieber\u2019s Jewish manager, it seemed like an absurd stretch. Yes, the timing was impeccable because of the Grammy Awards. Yes, Bieber had been scheduled to perform in Israel and attend a Passover Seder. Yes, the movie \u201cNever Say Never\u201d was set to open and there was a controversial scene involving the Shema. And yes, the NCSY<\/a> crowd would certainly be interested.<\/p>\n

But the question remained, was there any real connection and how could we put this story into a context that made it relevant? As we processed the background information prior to the interview, something peculiar happened; something about this story was vaguely familiar.<\/p>\n

The Torah gives us timeless prototypes for understanding the world-at-large, and the beauty of those prototypes is that they aren\u2019t stuck in the biblical past. The Joseph prototype is classic and continues to function very well in the here-and-now: Jewish kid finds himself in an icon-worshipping, alien culture and is responsible for managing someone else\u2019s dreams. Despite success, he retains his core identity, central values, and a willingness to express who he is and what he believes in.<\/p>\n

To read how the interview unfolded, please click and view the full article on NCSY’s website: Never Say Never to Dreams<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

When the Orthodox Union was approached with an invitation to interview Justin Bieber\u2019s Jewish manager, it seemed like an absurd stretch. Yes, the timing was impeccable because of the Grammy Awards. Yes, Bieber had been scheduled to perform in Israel and attend a Passover Seder. Yes, the movie \u201cNever Say Never\u201d was set to open<\/p>\n","protected":false},"author":122,"featured_media":47915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-13454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-media"],"yoast_head":"\nJustin Bieber's Jewish Manager Scooter Braun<\/title>\n<meta name=\"description\" content=\"When the OU was approached with an invitation to interview Justin Bieber\u2019s Jewish manager, it seemed like an absurd stretch. 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