Rabbi Einhorn\u2019s\u00a0SynaBlog\u00a0is a new innovative\u00a0blog\u00a0that shares tips, tactics, strategies and best practices that enable Shul growth and promote Shul vitality.<\/i><\/p>\n
Two weeks ago we began a discussion on branding and distinguishing our shul from any other shul out there. In the age of \u201cfake news\u201d dialogue there\u2019s beginning to emerge a shift in how we brand. In 2018, people are less likely to trust us and too much of what we might do in this area will come off as shticky and hollow.<\/p>\n
If last week addressed the beginning steps of building a shul brand, this week I\u2019d like to discuss how to make our shul branding campaign reflect a sincere quality that people are looking for in our shuls.<\/p>\n
#1 \u2013 Own your roots. A shul that has a history and culture of austerity and ceremony should not deny that. One particular shul has their leadership wearing top hats. Yes it is imperative to innovate and chart a new course but that doesn\u2019t mean you need to throw away your past culture. Trying to pretend there was no history will be noticed a mile away.<\/p>\n
#2 \u2013 Be you. If you\u2019re a kid friendly shul, trying to brand your shul as THE PLACE for singles won\u2019t stick. This doesn\u2019t mean you can\u2019t broaden your programing to appeal to diverse groups \u2013 but in terms of your image \u2013 be you.<\/p>\n
#3 \u2013 Control your story. Whether you want to use Instagram \/ Social Media or simply your emails (we will get to social media another time) you need to be in charge of how you tell your story. The community will always chatter and talk but you set the tone through what you put out. Only you can carve out your story.<\/p>\n","protected":false},"excerpt":{"rendered":"
Rabbi Einhorn\u2019s\u00a0SynaBlog\u00a0is a new innovative\u00a0blog\u00a0that shares tips, tactics, strategies and best practices that enable Shul growth and promote Shul vitality. Two weeks ago we began a discussion on branding and distinguishing our shul from any other shul out there. In the age of \u201cfake news\u201d dialogue there\u2019s beginning to emerge a shift in how we<\/p>\n","protected":false},"author":454,"featured_media":4778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-4777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ou-synablog"],"yoast_head":"\n