{"id":4763,"date":"2018-07-02T17:38:42","date_gmt":"2018-07-02T17:38:42","guid":{"rendered":"https:\/\/www.ou.org\/community\/?p=4763"},"modified":"2018-07-05T17:33:32","modified_gmt":"2018-07-05T17:33:32","slug":"building-the-shul-brand","status":"publish","type":"post","link":"https:\/\/www.ou.org\/community\/ou-synablog\/building-the-shul-brand\/","title":{"rendered":"Building the Shul Brand"},"content":{"rendered":"<p dir=\"auto\" align=\"justify\"><i>Rabbi Einhorn\u2019s\u00a0SynaBlog\u00a0is a new innovative\u00a0blog\u00a0that shares tips, tactics, strategies and best practices that enable Shul growth and promote Shul vitality.<\/i><\/p>\n<p dir=\"auto\" align=\"justify\">Fred, synagogue President in Detroit, sent me a question this week: \u201cHow do we distinguish our shul from any other shul out there? It seems like we all more or less do the same thing?\u201d<\/p>\n<p dir=\"auto\" align=\"justify\">Okay Fred, great question. I like to look at it this way. Your shul is your product. Like any product it needs to have a brand\/point of identity. It\u2019s beyond the scope of our blog to discuss at length how to build a brand. Also, there\u2019s an endless amount of books on this subject. To start you need two:<\/p>\n<p dir=\"auto\" align=\"justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Contagious: Why things catch on by Jonah Berger<\/p>\n<p dir=\"auto\" align=\"justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0The Culture Engine by S. Chris Edmunds<\/p>\n<p dir=\"auto\" style=\"text-align: left;\" align=\"justify\">(If you want summaries of the key ideas from 25 of these books, email me \u2013\u00a0<a href=\"mailto:rabbieinhorn@gmail.com\" rel=\"noreferrer\">rabbieinhorn@gmail.com<\/a>)<\/p>\n<p dir=\"auto\" align=\"justify\">I just want to share with you a couple simple thoughts that are important to work with:<\/p>\n<p dir=\"auto\" align=\"justify\">1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0The most important branding relationship you will have is with yourself \u2013 YOU NEED TO KNOW who you are as a shul. You can\u2019t define yourself as shul x because you like what they\u2019re doing in Miami at shul y. It needs to fit you.<\/p>\n<p dir=\"auto\" align=\"justify\">2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Almost, contradictory. Study the other shul brands and see what is working for them. Find the patterns of success (in a future blog post we will discuss \u201cidentifying patterns of success\u201d).<\/p>\n<p dir=\"auto\" align=\"justify\">3)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0The more precise you are about what you want to do, the more successful you will be. Meaning \u2013 is your shul there to inspire? Is your shul there to provide a community service? To feed people? Identity what it is that your team wants to do. Make a precise image and then create a plan to go for it. The plan will probably not initially work so that means going to back to the drawing board and tweaking until it works but you will get there.<\/p>\n<p dir=\"auto\" align=\"justify\">\u00a0Wishing you success,<\/p>\n<p dir=\"auto\" align=\"justify\">Rabbi Shlomo Einhorn<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rabbi Einhorn\u2019s\u00a0SynaBlog\u00a0is a new innovative\u00a0blog\u00a0that shares tips, tactics, strategies and best practices that enable Shul growth and promote Shul vitality. Fred, synagogue President in Detroit, sent me a question this week: \u201cHow do we distinguish our shul from any other shul out there? It seems like we all more or less do the same thing?\u201d<\/p>\n","protected":false},"author":454,"featured_media":4764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-4763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ou-synablog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building the Shul Brand - Community<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ou.org\/community\/ou-synablog\/building-the-shul-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building the Shul Brand - Community\" \/>\n<meta property=\"og:description\" content=\"Rabbi Einhorn\u2019s\u00a0SynaBlog\u00a0is a new innovative\u00a0blog\u00a0that shares tips, tactics, strategies and best practices that enable Shul growth and promote Shul vitality. 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