{"id":4688,"date":"2018-06-11T17:01:40","date_gmt":"2018-06-11T17:01:40","guid":{"rendered":"https:\/\/www.ou.org\/community\/?p=4688"},"modified":"2020-09-08T10:48:48","modified_gmt":"2020-09-08T10:48:48","slug":"the-wildly-successful-membership-drive","status":"publish","type":"post","link":"https:\/\/www.ou.org\/community\/ou-synablog\/the-wildly-successful-membership-drive\/","title":{"rendered":"The Wildly Successful Membership Drive"},"content":{"rendered":"<div><em>Rabbi Einhorn\u2019s\u00a0SynaBlog\u00a0is a new innovative\u00a0blog\u00a0that shares tips, tactics, strategies and best practices that enable Shul growth and promote Shul vitality.<\/em><\/p>\n<p>This past Shabbos, at my synagogue in Los Angeles, we just signed up our 70th\u00a0new member &#8211; 70 weeks in a row! Please understand that our shul is in a part of town that doesn\u2019t have a crazy explosion of new families. What then is the secret behind this campaign?<\/p>\n<p>Over the next few week I\u2019d like to share some insights and observations concerning the membership process. Let\u2019s begin with our particular campaign and figure out what can be drawn from it.<\/p>\n<p>We celebrated our new members and turned that celebration into a fun driven event. Let\u2019s say you are able to capture Member\u00a0#1. Announce it as something like: \u201cShloime and Devora Finkelstein just became members of our community. Let\u2019s give them a warm welcome!!\u201d The shul fills with applause and yelps of \u201cKiddush\u201d \u201cKiddush\u201d. But you don\u2019t stop there! Use that inertia to kick off a membership campaign. \u201cIn honor of the Finkelstein\u2019s let\u2019s set a goal of a new member 5 weeks in a row.\u201d\u00a0\u00a0Make the campaign a manageable number.<br \/>\n<strong><br \/>\nThe\u00a0initial keys to this camp:<\/strong><\/div>\n<ul>\n<li>Use the inertia of your first member (and then use the momentum of each subsequent member).<\/li>\n<li>Make it fun and include the entire shul on this journey.<\/li>\n<li>Set small manageable goals and when you hit them, slightly bump the goal.<\/li>\n<\/ul>\n<div>Have fun with this campaign. It only helps. When the new member pops into shul the following week or two weeks later, say \u201cwelcome back to\u00a0#12\u201d.<\/p>\n<p>How do you include your current membership in the recruitment process? This is a key component. Identify the individuals in your congregation that are most likely to make a respectful ask and also enjoy doing it. You would obviously want to use your \u201craving\u201d fans for this (what\u2019s a \u201craving\u201d fan?). It will also help you and your membership recruiter to have a few membership options on hand.<\/p>\n<p>Some membership options might be \u2013 Young Couple Associate, Young Couple Full Membership, Student Membership, etc.<\/p>\n<p>Next week I would like to explore a series of other techniques that will take this campaign past the 10 new member mark and beyond!<\/p>\n<p>Wishing you success,<\/p>\n<p>Rabbi Shlomo Einhorn<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rabbi Einhorn\u2019s\u00a0SynaBlog\u00a0is a new innovative\u00a0blog\u00a0that shares tips, tactics, strategies and best practices that enable Shul growth and promote Shul vitality. This past Shabbos, at my synagogue in Los Angeles, we just signed up our 70th\u00a0new member &#8211; 70 weeks in a row! Please understand that our shul is in a part of town that doesn\u2019t<\/p>\n","protected":false},"author":454,"featured_media":4686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-4688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ou-synablog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Wildly Successful Membership Drive - Community<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ou.org\/community\/ou-synablog\/the-wildly-successful-membership-drive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Wildly Successful Membership Drive - Community\" \/>\n<meta property=\"og:description\" content=\"Rabbi Einhorn\u2019s\u00a0SynaBlog\u00a0is a new innovative\u00a0blog\u00a0that shares tips, tactics, strategies and best practices that enable Shul growth and promote Shul vitality. 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