Denver Academy of Torah (DAT) devised a fund raising program designed to profit both the day school and the business community – in Denver and across the globe.
Under the program guidelines, businesses commit to donating a minimum of 5% of any revenue generated by Denver Academy of Torah’s families and friends back to the school. The school is creating a culture in which all the parents welcome signing their own businesses up for the program and exclusively patronize all those businesses participating. In addition, DAT will actively market these businesses to the greater community.
The goal is to secure 20 business relationships by the end of year one and 50 businesses by the end of year three. Some of these businesses are online companies that have a valuable opportunity to establish a presence in the Denver area, even if the business location is elsewhere.
The school’s new website will include a page with links to all the businesses that join the project. This will be especially helpful for the web-based businesses that do not have a physical presence in Denver. By joining the Corporate Citizenship program they now have an entry point into the Denver market, initially through our parents, alumni, donors and other members of the school community. A side benefit of this facet of the program is that it would drive more people to its website on a regular basis. DAT also plans to create a family directory, which will feature all of the participating businesses with contact information.
It’s a win-win proposition for all involved; businesses dedicate only 5% of a limited portion of sales, which in turn provides both a marketing presence and tax-deductable donation. The school is potentially able to expand its marketing presence through these businesses and grow its revenue through purchases made by consumers at no additional costs. In addition, businesses can now market themselves as concerned philanthropists who are engaged in the community.
For more information contact Daniel Alter at dalter@datcampus.org
