THE LAST TIME THE TWINS WERE TOGETHER, Esav was so consumed by his hatred for Yaakov that he prayed “May the day of my father’s mourning approach so I may kill my brother Yaakov,” (Bereishit 27:41). And so, Yaakov left to learn in Yeshiva and then live with his uncle Lavan in Padan-Aram, where he married and raised a family.  Now, more than thirty years later, how does Esav feel?  Has his hatred subsided, or has it intensified?  Returning home to such an ambiguous situation Yaakov realizes that a confrontation with Esav is inevitable, and consequently prepares for whatever might happen.

AT FIRST, THE MESSAGE YAAKOV SENDS ESAV is deferential:  “With Lavan have I lived and I have been detained until now.  I have oxen and donkeys, flocks and servants and maid-servants, and I have sent word to inform my master, so that I may find favor in your eyes” (ibid.32: 5-6).

IN HIS COMMENTS ON YAAKOV’S OPENING WORDS, IM LAVAN GARTI, Rashi notes that GARTI has the same numerical value (indeed, the same letters, rearranged) as TARYAG, referring to the 613 Mitzvot of the Torah.  This means, “IM LAVAN GARTI, V’TARYAG MITZVOT SHAMARTI – With Lavan have I lived, and 613 Mitzvot I observed, and I did not learn from his wicked ways.”

REMEMBER “THE HIDDEN PERSUADERS,” by Vance Packard? That book exposed the use of psychological techniques by advertisers to raise sales.  He wrote about “subliminal messages” and “subliminal projection,” defining it as “the technique designed to flash messages past our conscious guard.”

YAAKOV’S CHOICE OF THE WORD GARTI contains a subliminal message:  GARTI-TARYAG, I lived with Lavan, but kept the Mitzvot.

MY SAINTED TEACHER, R. MOSHE BESDIN, ZT”L, often reminded us of the importance of maintaining the Torah’s values when we would leave the Yeshiva for the outside world, a world filled with Lavan’s.  He told us he expected to hear from us, and that all we would have to write were the words from Rashi, “IM LAVAN GARTI, V’TARYAG MITZVOT SHAMARTI.”  Many of us satisfied his request.

ALTHOUGH THIS WAS SURELY A VERY PLEASING message to send to our Rebbi, what is Yaakov’s point in sending it subliminally to Esav?  What does Yaakov hope to accomplish?  Why should the fact that Yaakov still keeps the Mitzvot impress someone like Esav? Does he care?

R. MOSHE ALSHEICH EXPLAINS that Yaakov’s words contain an even subtler subliminal message:  When you last knew me, Yaakov intends to say, I was a person easily influenced by my surroundings, unable to stand up for myself.  At first, I could not stand up to Lavan, either.  But, I have always known what was important – the Mitzvot.  And know, that I have become strong – I lived with Lavan for twenty years, and his idolatry did not affect my compliance with Mitzvot.  So, be prepared for a new Yaakov, one who can stand up to you, too.

MUCH HAS HAPPENED TO YAAKOV in the past years, and his contacts with Lavan have had a deleterious effect on Yaakov’s outlook on life.   Where once he dreamed of angels traveling between heaven and earth, eventually his dreams became filled with “striped, spotted and blotched sheep,” – increased material accomplishments.  So, he was fortunate that Hashem guided him to leave Lavan before the situation would worsen.  Nevertheless, throughout everything – TARYAG MITZVOT SHAMARTI.

YAAKOV’S UPCOMING CONFRONTATION and reconciliation with Esav will also threaten Yaakov’s spirituality.  This, says the Ramban, is the message implicit in his wrestling with the angel, the SARO SHEL ESAV, which will leave him limping:  he will survive the clash of ideologies, but it will bring him to the brink of destruction.  Yet, throughout, Yaakov will be strong, because TARYAG MITZVOT SHAMARTI.

WE DON’T KNOW WHEN ESAV’S BELLIGERENCE changed to acceptance, nor do we know what brought about the transformation.  Surely, Yaakov’s triple strategy of “offering, prayer and war-readiness” facilitated the change.  But we cannot discount the effectiveness of Yaakov’s first subliminal message – saying that he will be able to confront Esav, because he has remained true to the will of Hashem.

THERE WILL BE MANY FORCES that will threaten Yaakov.  Some will be openly hostile, like Esav; others will present an amiable veneer, like Lavan.  What all of them have in common is that they endanger Yaakov’s relationship with Hashem.

ALSHEICH’S COMMENT IS A KAL VACHOMER:  one who can resist the Lavans of the world can certainly stand up to the Esavs.

THERE ARE MANY FORCES IN THE WORLD antagonistic to the values of Torah.  Some are openly contentious, while others are more devious.  Some may be foreign, while others are so similar that they look like a twin.  

THE POET, e e cummings WROTE, “to be nobody --- but yourself --- in a world that is doing its best, night and day, to make you everybody else --- means to fight the hardest battle which any human being can fight and never stop fighting.”

The key to our prevailing in that battle is Yaakov’s message IM LAVAN GARTI, V’TARYAG MITZVOT SHAMARTI.