OU PASSOVER Phone App Now Available

March 13, 2012

OU KOSHER RELEASES NEW APP IN TIME FOR PASSOVER – SEARCH PRODUCTS WITH EASY AND DIRECT ACCESS FOR iPHONE, AND ANDROID

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Just in time for Passover, OU Kosher — the world’s most recognized kosher symbol — has launched a new OU Kosher phone App to search the kosher status of all OU products for Passover and year-round. The free App is available for download for iPhones, iPads, iPod Touch, and Androids.

Passover is observed Friday night, April 6 through Saturday night, April 14.

To download this App, simply select “OU Kosher” from the iTunes App Store or use direct link to the App from the OU’s website at www.ou.org/apps.

The direct application can be downloaded at http://itunes.apple.com/ke/app/ou-kosher/id491138771?mt=8.

In addition to the ability to search for more than 600,000 products, manufactured in nearly 8,000 plants, in more than 90 countries around the world — the App provides the most up-to-date kosher alerts; new product updates; and allows easy access to ask a question or to call the OU Kosher information hotline.

The App can be used in conjunction with the OU website and Passover Guide.

Additionally, the OU Kosher Facebook and Twitter accounts plan to help prepare for the eight-day holiday by featuring Kosher for Passover products, recipes and articles to educate and engage fans and followers. Users may also submit their Passover related questions to be addressed via Facebook and Twitter. Join the OU Kosher social network and become a fan on Facebook at http://www.facebook.com/OUKosher and follow OU Kosher on Twitter at https://twitter.com/#!/OUKosher to stay connected.

Harvey Blitz, Chair of the OU Kashrut Commission, said, “With the support of Rabbi Menachem Genack, OU Kosher Chief Executive Officer, and Rabbi Moshe Elefant, OU Kosher Chief Operating Officer, we extend our gratitude for their dedication and efforts towards the development of this App to Gary Magder, OU Digital Media Director and his team: Shelomo Dobkin, Joe Neuman, and Nadav Hartzshtark; to
Dr. Sam Davidovics, OU Senior Information Officer and his team, most notably Sara Karasik; as well as to those from OU Kosher: Rabbi Moshe Zywica, Executive Rabbinic Coordinator and Rabbi Eli Eleff, Rabbinic Coordinator-Kosher Consumer Relations.”

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