OU Guide to Passover For 2013 Now Available in Print & Online

February 27, 2013

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OU GUIDE TO PASSOVER NOW AVAILABLE: MAKING PREPARATIONS AND OBSERVANCE MORE WORRY-FREE, ENJOYABLE, AND MEANINGFUL

With the OU Guide to Passover for 2013/5773, preparations and observance of the holiday can be worry-free, enjoyable and more meaningful than ever. The well-known and highly sought-after Passover Guide is a special issue of Jewish Action, the family magazine of the Orthodox Union. The Guide may be read online, free of charge, at www.oukosher.org/passover/passover-guide.

Passover is observed Monday night, March 25 through Tuesday night, April 2.

The product section of The Guide, a staple for Passover preparations, has two basic lists: one with items that must have an OU-P appear on the label, such as baking mixes, baked products, beverages, candy, condiments, dairy products, matzah products, meat and poultry, olive oil, snack food, wine and liqueurs; and a list with items that do not need a special Passover certification, such as aluminum foil, candles, cleansers, and paper goods, in which the regular OU symbol is sufficient for year-round use.

The Consumer Guide also discusses halachot (laws) of dealing with the sick, elderly, and small children; frequently asked questions on Passover; a guide to preparing for Passover, including a guide to the Passover seder; Passover recipe substitutes; a primer on koshering common items around the house; and the popular OU Sefirat HaOmer chart for counting the days to Shavuot.

Highlights of this year’s Guide include:

• “Exodus: In the Merit of the Righteous Women—Tips for Pesach Preparation (So That You Can Still Enjoy the Holiday),” by Rabbi Cary A. Friedman, associate editor of OU Press;

• “Kosher Meat: Some Things You Thought You Knew,” by Rabbi Seth Mandel, OU Kosher rabbinical coordinator;

• “Raw Kosher Meat and Poultry for Passover” by Rabbi Moshe Klarberg, OU Kosher rabbinical coordinator;

• “Choco-rific! Choco-licious! Choco-Kosher?” by Rabbi Kalman Scheiner OU Kosher rabbinical coordinator;

• “Cocoa—No Beans About It,” by Rabbi Eli Gersten, OU Kosher rabbinical coordinator;

• Expanded Infant Formulas, Nutritional and Dietary Supplements List

“The OU Passover Guide provides a small glimpse into the scope, expertise and dedication of OU Kosher,” shared Rabbi Nachum Rabinowitz, editor of the OU Guide to Passover and senior rabbinic coordinator for OU Kosher. “Comprised of more than 100 rabbinical and support headquarters staff, and more than 600 rabbinical field representatives around the globe, OU Kosher is the world kashrut leader and the premier kosher resource.”

“This kind of work is what makes the OU special,” emphasized Rabbi Moshe Elefant, chief operating officer of OU Kosher. “The OU Kosher Guide to Passover really is the product of great cooperation and teamwork—we have much to be proud of our great staff.”

OU Kosher certified products for Passover can also be found using the free OU Kosher phone App, for iPhones, iPads, iPod Touch, and Androids; and by visiting www.ou.org/passover. Last Passover season, more than 10,000 individuals downloaded of the OU Kosher phone App, a technological development which was substantially covered by Jewish and secular media.

The Guide, with a press run of more than 70,000 copies, will be available at many local kosher supermarkets. Yeshiva/day schools and OU synagogues have also received copies of the Guide, and it will be sent through the mail to all OU members and Jewish Action subscribers.

For the most up-to-date information of the OU Consumer Guide listings, go to www.ou.org/passover.

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