Now OU Kosher: VPlenish Taste-Free Vitamin Powder Packets

September 19, 2011

NEW WAY FOR CONSUMERS TO TAKE VITAMINS RECEIVES COVETED ORTHODOX UNION KOSHER CERTIFICATION; VPLENISH® TASTE-FREE VITAMIN POWDER PACKETS NOW CERTIFIED KOSHER

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VPLENISH® packets, the world’s first completely taste-free, clearly dissolving vitamin powder announced today that they are now certified kosher by the Orthodox Union, the world’s largest and most respected kosher certification agency.

VPLENISH® taste-free vitamin powder comes in familiar tabletop sweetener-style packets. Because the vitamins are taste-free and do not contain an artificial sweetener, consumers can now add vitamins to anything they eat or drink – without changing the original flavor. There’s no uncomfortable vitamin pill to swallow, no unpleasant vitamin smell or taste, and VPLENISH® helps support a healthy immune system.

VPLENISH® is priced at just pennies per packet, which is similar to the yellow, blue and pink sweeteners found everywhere. VPLENISH® is produced and packaged by the Merisant Company (the makers of EQUAL®) for Vplenish Nutritionals, Inc.

“VPLENISH® chose the OU for kosher certification for the VPLENISH® brand because it’s the world’s most recognized kosher certification symbol. My grandfather operated an all kosher hotel 50 years ago, and I’m carrying on the tradition of kosher certification with the VPLENISH® brand.” said Steven Sponder, Founder and CEO if Vplenish Nutritionals, Inc.

Rabbi Eliyahu Safran, OU Kosher’s vice president of communications and marketing, welcomed the unique VPLENISH® product to the ever-growing kosher marketplace. “We are pleased to provide kosher certification for VPLENISH®,” said Rabbi Safran. The OU certifies hundreds of thousands of products in more than 90 countries throughout the world. “Now, consumers all around the world will begin seeing the OU symbol associated with this unique product,” Rabbi Safran added.

VPLENISH® also operates The Vplenish-The-World Foundation – a non-profit charity which provides vitamin packets to children around the world. The charity has already donated over 1.6 million VPLENISH® vitamin packets for children in poverty and disaster stricken areas.

About VPLENISH® Nutritionals, Inc.
Boca Raton, Florida based VPLENISH® Nutritionals, Inc. is the first nutritional supplement company to produce a clearly-dissolving, taste-free vitamin powder. The company packages its unique patent pending VPLENISH® product in familiar paper packets similar in size to familiar tabletop sweetener packets. VPLENISH® is all natural, calorie-free, caffeine-free, and gluten-free. It contains no artificial sweeteners, artificial colors, flavors, or preservatives. The company also operates the Vplenish-The-World Foundation, a 501(C)(3) non-profit charity which provides vitamin packets to children in need all around the world. To date, the Vplenish-The-World Foundation has donated 1.6 million vitamin packets. More information about VPLENISH® can be found at www.vplenish.com.

About the Orthodox Union
The Orthodox Union, now in its second century of service to the Jewish community of North America and beyond, represents the fastest growing segment in Jewish life. The OU is a world leader in community and synagogue services, adult education, youth work through NCSY | Jewish Youth Leadership, political action through the IPA (Institute of Public Affairs) | Jewish Political Affairs, and advocacy for persons with disabilities through Yachad and Our Way | Jewish Disabilities Integration. Its kosher certification label, the , is the world’s most recognized kosher symbol and can be found on over 500,000 products manufactured in 90 countries around the globe.

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