OU and Food Institute To Combine On Webinar, Kosher Certification 101, Aug. 1
The Food Institute and the Orthodox Union will jointly present Kosher Certification 101, a 60-minute webinar on Wednesday, August 1 at 2:00 p.m. Eastern Time on the Institute’s website, www.foodinstitute.com. The intended audience includes retailers, manufacturers and other professionals with an interest in learning about kosher certification.
The Food Institute, a non-profit organization founded in 1928, has as its single purpose the providing of information to and about the industry. It disseminates this information in a variety of ways, including what its website refers to as “seminars and webinars on the hottest topics and latest trends.”
The Orthodox Union is the largest and most respected kosher certification agency in the world. Its kosher certification mark, the OU, is the world’s most recognized kosher symbol and can be found on more than 400,000 products manufactured in 80 countries around the world. The OU has undertaken a wide variety of education programs, including many on the Internet – www.ou.org, www.oukosher.org, and www.ouradio.org – in which its senior rabbis explain and clarify the centuries-old and highly intricate laws of kosher.
“This webinar is a marriage made in heaven of two organizations in the food industry that have education as a priority in their work,” declared Rabbi Dr. Eliyahu Safran, Senior Rabbinic Coordinator and Vice President of Marketing/Communications of OU Kosher, who will be featured on the webinar. “We are pleased to pair with the Food Institute in explaining how kosher certification works, the benefits of kosher certified products, and the difference between the OU and other kosher certifications.”
Delving into the complexities of kosher law, the webinar will define the difference between kosher and non-kosher products, identify ingredients that are rarely or never kosher, and explain why so many foods require kosher certification.
“With kosher sales expanding by leaps and bounds every year – in great part to non-Jewish consumers – more and more companies are becoming interested in learning the basics of kosher production and its advantages to them so they can make an informed decision about bringing the process to their facilities,” Rabbi Safran explained. “Kosher Certification 101 will be highly informative and in many cases can be expected to pave the way for Kosher Certification 102, in other words, starting the process of becoming certified.”
The webinar will be moderated by Brian Todd, President of The Food Institute. Registration takes place on the Institute’s website.