Hi there! I hope that you are all well.
Last night I had the wonderful opportunity to share some of what WINGS is doing with the leadership of the Sons of Israel synagogue in Pennsylvania (http://www.sonsofisrael.net/). They are a wonderful group of people who are really committed to growing their synagogue in a serious way. One of the Officers of the Board , Ed Komito, shared an interesting anecdote. When he was in sales many years ago, there was a prospective buyer who sellers were simply not having much luck with. He was an affluent individual and didn’t have time to waste on people not selling much. Ed walked right over to him and the buyer looked at Ed and said “what do you want!?!”. Ed simply said “there’s something you need, and I believe that I have it.” Done. Sale was made. A synagogue interested in reaching out, whether financially or with membership, is well advised to keep Ed’s approach in mind. There is something you need in your life, and our synagogue can provide it. I’m not saying that you necessarily use that phrase when identifying new members, but it should be believed by the leadership “selling” their shul.
See you around,
Shlomo Einhorn
Rabbi of West Side Institutional Synagogue - www.wsisny.org
Director of WINGS – A OU Synagogue Consulting Group – http://www.ou.org/synagogue_services/wings
Email: wings@ou.org
