Hi there! I hope that you are all well.
We are witnessing the emergence of the “third screen”. The first screen was television. The second screen was the computer. The third screen is our mobile phones. The newest sector of marketing turns its attention to the way we connect to people via cell phones. Our synagogue’s have basically ignored the first screen as a marketing tool – for obvious cost/benefit reasons. But we have made significant advances in the area of online marketing. Plenty of shul’s have fully developed websites and weekly email services. Moreover, more and more shul’s are stepping out into the world of Social Media; using Twitter accounts and Facebook pages to engage congregants. Now it’s time to think about a third front: mobile phones. A good percentage of our congregants keep their phones on all day. What are we doing to engage them? One Chassidic Rebbe is currently using text message features to update loyal followers with daily recommended Tehilim. Another shul is using SMS to help complete a minyan that’s short by one or two people. There’s no telling how far we can go with this.
Note: There has been a major campaign within the OU orbit to advocate for “disconnecting”. Meaning, there is a value in Rabbi’s and community leaders recommending people use their phones a little less per day. Your philosophy on this issue will certainly affect how far you want to go with the above mentioned suggestions.
See you around,
Rabbi of West Side Institutional Synagogue - www.wsisny.org
Director of WINGS – A OU Synagogue Consulting Group – http://www.ou.org/synagogue_services/wings