Hi there! i hope that you are all well,
A lot of synagogue’s look forward to a major milestone or major event to propel the future of their shul. That’s a mistake. Gary Vaynerchuk, entrepreneur and wine aficionado, in his new book “The Thank you Economy”, looks at Old Spice as an example. Old Spice made a big splash at the Super Bowl in 2010. Immediately after they kept firing away with creative online ads and cutting edge Tweets. Their product was climbing. But soon after it dropped. What happened? Gary Vaynerchuk argues that going for the big splash, or the shock, or the attention getter is great but it must be followed by a plan to “engage the center”. Engaging the Center means providing people with a quality experience on a personal level. Connect directly to your people. We can take great advice from this. Unleash a major milestone in our synagogue may be fantastic but we need to have a plan in place as to where we go from there. How are we gong to engage our center?
See you around,
Shlomo Einhorn
Rabbi of West Side Institutional Synagogue - www.wsisny.org
Director of WINGS – A OU Synagogue Consulting Group – http://www.ou.org/synagogue_services/wings
Email: wings@ou.org
